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Army Wives, Safe Soldiers, and Online Smokescreens

As everyone else was drooling over the final episodes of LOST, I fully admit that I was focusing on my weekly fix of Lifetime’s Army Wives instead.  I have no shame in this but you can judge me if you...

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Problematic Promotional Moments

Two examples over the past couple of weeks have revealed the dangers of orchestrating promotional moments in television: what happens when the production schedule leads to promotions which are out of...

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The More You Know About Cross-Promotion

I have a confession to make: I did not watch the Super Bowl.  But that didn’t keep me from knowing exactly what happened: the crazy last few minutes of the game, the best and worst of the commercials,...

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