Army Wives, Safe Soldiers, and Online Smokescreens
As everyone else was drooling over the final episodes of LOST, I fully admit that I was focusing on my weekly fix of Lifetime’s Army Wives instead. I have no shame in this but you can judge me if you...
View ArticleProblematic Promotional Moments
Two examples over the past couple of weeks have revealed the dangers of orchestrating promotional moments in television: what happens when the production schedule leads to promotions which are out of...
View ArticleThe More You Know About Cross-Promotion
I have a confession to make: I did not watch the Super Bowl. But that didn’t keep me from knowing exactly what happened: the crazy last few minutes of the game, the best and worst of the commercials,...
View Article
More Pages to Explore .....